Book review
Let My People Go Surfing
In this 2019 review, Let My People Go Surfing by Yvon Chouinard made me think about the footprint of a business and what it would mean to make that footprint sustainable.
In this 2019 review, Let My People Go Surfing by Yvon Chouinard made me think about the footprint of a business and what it would mean to make that footprint sustainable.
Having a small footprint on the earth should be what everyone does. Or if we have a large footprint (which we’ve had even before agriculture), should we not strive to find out how to do this in a way that is sustainable (even if that is only for ourselves).
In The Beginning of Infinity, David Deutsch argues against the ‘Planet Earth’ idea of a happy planet that is made just for us. And I agree there. What I think he and Yvon can agree on is that what we’re doing now is not a ‘beginning of infinity’, that by doing the things we’re doing, we don’t have any doing left in 100-200 years. But will we innovate ourselves out of this rut? That is the question.
In the book there are many lessons on leadership (e.g. MBA, management by absence) and how to run a company and do good. I can highly recommend reading it.