← Book reviews

Book review

Perennial Seller

By Floris WolswijkPublished Edited 1 min read
From the article

Perennial Seller by Ryan Holiday is an interesting book on making and marketing. It details how things can sell for a long time, or in other words, become a perennial seller. The book explains how we can make companies that will last the test of time.

Perennial Seller by Ryan Holiday is an interesting book on making and marketing. It details how things can sell for a long time, or in other words, become a perennial seller. The book explains how we can make companies that will last the test of time.

An external synopsis copied into the original notes describes Holiday’s emphasis on combining making and marketing from the outset, and on understanding the intended audience. It gives Rick Rubin, Tim Ferriss, Seinfeld and Harper Lee as examples of work shaped for longevity.