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Book review

How to Get People to Do Stuff

By Floris WolswijkPublished Edited 1 min read
From the article

How to Get People to Do Stuff by Susan Weinschenk can be seen as a guide to actionable psychology/behavioural economics. The book is full of tips and tricks on how to get people to take action. It’s quite high-level but does reference good sources (e.g. research by Daniel Kahneman).

How to Get People to Do Stuff by Susan Weinschenk can be seen as a guide to actionable psychology/behavioural economics. The book is full of tips and tricks on how to get people to take action. It’s quite high-level but does reference good sources (e.g. research by Daniel Kahneman). Here are the sections:

  1. The Need to Belong
  2. Habits
  3. The Power of Stories
  4. Carrots and Sticks
  5. Instincts
  6. The Desire for Mastery
  7. Tricks of the Mind

I skimmed parts of the book and looked at strategies I might apply to Queal.