How to Make Millions with Your Ideas
How to Make Millions with Your Ideas by Dan Kennedy is one of the marketing books that one supposedly should have read. I found it somewhat informative, but mostly because I projected my own experience and ideas on what is being said.
It does a good job of presenting different ideas, but a lot of them are of that time (mail order business). That doesn’t mean that some of the lessons or inspiration isn’t valid.
One good nugget from the book is the lesson that starting with an idea, and making that come to fruition, may be harder than selling something (in a specific area) that is already successful somewhere else.
I’ve made some more notes in Obsidian.